The importance of Effective Digital Marketing for the Small Business
If your business is not Online today you are missing out!
In a Nut Shell, your business needs an effective Online Presence, because that’s where your customers are today…!
The digital era is rapidly changing the way we receive and consume information. It’s further influencing how we research products and ultimately SHOP.
In traditional marketing we marketers competed for marketing space, the best spot in a magazine, the best time slots on TV or Radio, the first ad in the Business Directory for your industry etc.
Think about how we watch TV today, we make use of streaming services like Netflix, even with Sky TV we prefer to download or watch on demand, less live TV – there are no ads…same with our music, just think Spotify vs live radio, again there are no ads. When last did many of us actually buy a magazine or newspaper, we just read the news we choose online.
Now with the digital era space is virtually limitless, but things have changed, we don’t compete for advertising space anymore, now we compete for our customers attention, we have to make sure our Online ads, or Website is served up to our potential clients at the right time, when they are looking for our products or services, hence it needs to be well optimised to rank highly in Google Search Results, SERPs.
Exactly what percentage of the total potential traffic the number one Google Ranking receives depends on the industry, but in short, the number one ranking gets the lions share, we’ve seen figures of around 40%, with position 2 getting around 20% and number three 10%, as you can see if you are not at least in the top three positions on the first page of Google Serps you will receive very little traffic.
An effective Online or Digital Marketing Strategy offers numerous advantages over traditional marketing.
Digital marketing is a competition for your customers attention, the companies with the most effective Digital Marketing Campaigns attract the lions share of online traffic and resulting business.
Steven provides a comprehensive Digital Marketing Service to SMEs who operate in a B2B environment. Your success is our business.