Responsive Mobile Compatible Web Design
Mobile Compatible Web Design.
If your website is not Mobile Compatible you ARE losing business. Google has recently starting demoting web sites in their rankings that are not mobile compatible if the person searching on Google is using a mobile device. The adoption rate of Smart Phones and other mobile devices being used for internet browsing is increasing. Mobile devices are improving and more importantly Cell phone networks data speeds are increasing exponentially. Research shows that the average person has their mobile phone on their person almost 92% of the time. Your website needs to be able to cater to this growing market.
100% Responsive to Browser Window Size.
Our web designs are not only mobile compatible, but 100% responsive to your browser window size irrespective of the size of the viewing device. Making them perfect for viewing on Mobile phones, tablets, phablets, notebooks, Lap Tops or PC's. Try it for yourself by simply changing the size of the browser window right now and see how this website automatically adapts to any size.
Google's "Mobile First Index" is coming.
Such is the shift in peoples online search habits away from PC's to mobile devices that Google has started working on it's Mobile First Index. This means that your website, both mobile and desktop versions, will now be ranked in Google SERP's according to it's Mobile rankings irrespective of which device the searcher is using. This latest Google change makes it absolutely vital that your website be 100% mobile friendly, a website that is not mobile friendly will drop down the Google search rankings more now than it may have before. Google specialists are now recommending the Responsive web design approach to ensure that your website maintains it's positive Google ranking. We at Steve's Online Marketing make use of Adobe Dreamweaver to ensure that all our website designs are fully mobile responsive to give you the best possible ranking across all devices.
Separate Desktop/Mobile websites vs Hybrid website vs Responsive website.
Not that many years ago Smart phones and mobile devices didn't exist, earlier mobile devices weren't yet efficient web capable devices, mobile network data speeds were too slow. During this period having a well optimised Desktop compatible website was all you needed, a mobile friendly website was unheard of.
The last decade has seen rapid improvements in both mobile network speeds and mobile device technologies to the extent that Google now processes more search requests from mobile devices than it does from Desktop devices. This lead to the problem of screen size, until now websites had been developed to be read on a larger PC screen and not on a device with a screen not much bigger then a match box.
Separate Desktop/Mobile websites vs Hybrid website vs Responsive website continued.
Google reacted to this change by introducing separate indexes for Desktop and Mobile friendly websites effectively forcing web developers to cater for the smaller mobile devices or drop down the rankings on mobile originated searches.
Web developers in turn reacted to this requirement in a number of ways, some developed two completely separate websites, one for Desktop and one for Mobile with visitors either being automatically sent to the relevant website or being able to manually select which website they wished to view. Other developers designed Hybrid websites, effectively one website split into two halves with separate pages for Desktop and Mobile with users being directed to the relevant half.
Both options provided a sort of solution to the Desktop/Mobile website compatibility issue. In fact theses options had some benefits in that the separate halves could be specifically designed with the target audience in mind, but this had the obvious disadvantage of added cost and time in effectively maintaining and optimising two separate websites. Running a Hybrid or two separate websites is complicated and can lead to technical and optimisation issues, plus it's twice as much work.
Responsive website design reduces the need for two separate websites or two website halves by automatically adapting the size and layout of the web page to the size of the device being used to view the website. With Google now slowly introducing it's Mobile First index Responsive Web Design has become the recommended method of web design for all needs, now your Desktop and Mobile website is one and the same website and can be more easily managed and optimised.